Ireland’s current and 5x women’s surfing champion, Easkey (26), is a passionate environmentalist with a hunger for riding big waves. A former British Universities and UK Pro Tour champion, she became the first Irish person to surf Teahupoo (known as the ”heaviest wave in the world”) in Tahiti aged just 16 and made surfing history as the first female to ride the world-famous 15-foot monster Irish wave, Aill na Searrach, known as Aileens, off the Cliffs of Moher.

“My performance in surfing and in life depends on how well I care for my body. I like to take a holistic approach and nourish my body from the inside out. Organic Burst superfoods provide me with the endurance, energy and vitality I need to perform at the highest level and keep pushing my potential. I take Maca for endurance, Spirulina to boost brain power & Acai to repair my body post-surf. I’m stoked to have the support of a brand that shares my passion for an environmentally friendly and ethical way of life,” said Easkey.

Surfing is one of the fastest growing recreational sports with an estimated 15-25 million participants worldwide. Easkey will help promote Organic Burst’s organic credentials and benefits for body and mind in its PR and marketing activities.

Organic Burst co-founder Ekaterina Igumentseva said: “Easkey is a perfect ambassador for our brand – she lives life to the fullest and is one of the most exciting female surfers in the world today. We’re delighted our superfoods are contributing to her overall health and wellbeing.”

To make Easkey’s Power Smoothie with Organic Burst Maca, visit the blog at organicburst.com

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For further information, imagery and press samples, please call Tracey Robinson at Vert PR on 01288 321843, email tracey@vertpr.co.uk or tweet @vertpr

Scratching a mosquito bite may bring short-lived relief but it also floods the bitten area with histamine causing swelling, incessant urges to scratch and a risk of damaging the skin’s surface, and therefore infection.

A safe, fast and easy to use way to deal with pesky mozzie and other insect bites¹ is to use Zap-It! – a small but effective piezo (meaning to squeeze or press) device that generates a harmless and mild (no stronger than a gentle pinch) low electrical impulse created by crystals² to deliver harmless little ‘zaps’ which stops the itching and urge to scratch in minutes.

A clinical study³ carried out at the London School of Hygiene and Tropical Medicine confirmed the therapeutic benefits of Zap-It!⁴ on mosquito bites by reducing histamine flow, and therefore the itch, whilst stimulating the capillaries into flushing out the toxins.

Zap-It! is a registered medical device and can be used anytime, anywhere. Each ‘zapper’ remedies over 1,000 bites! Available from ASDA, Aldi, pharmacies, health and outdoor stores and garden centres. For information and mail order, visit www.zapit.eu.

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¹ horseflies, fleas and other biting insects, as well as jellyfish stings and stinging nettles
² similar technology is commonly used in clocks, lighters and guitar pickups
³ Results released January 2010. Sample = 53 adults
⁴ Zap-It!! is manufactured by Ecobrands. The company also produces own-label after-bite zappers for Life Systems, Marks & Spencer and Tesco

For further information and review samples, please call Tracey Robinson at Vert PR on 01288 321843, email tracey@vertpr.co.uk or tweet@vertpr

The lightly lime-scented and clear formula, which comes in a sophisticated, recyclable glass bottle, actually leaves nails and cuticles nourished and with a natural, healthy-looking sheen instead of weak, brittle and dehydrated.

The first natural nail polish remover to be made in England, Eden uses biodegradable food-grade and plant-based ingredients that are non-toxic and non-carcinogenic making it safe for children, pregnant women and those undergoing treatment for illness, Eden is also suitable for vegans and is the only BUAV-approved natural nail polish remover on the market.

The creation of Nicola Dickinson, a successful salon owner from Hampshire, Eden has already been shortlisted for the FreeFrom Skincare Awards and reached the finals of the the Beauty Shortlist Awards, whilst Nicola herself has been shortlisted for a Green Business Award and reached the finals of the NatWest Southampton Women’s Entrepreneur Awards³.

A trial-size sample is also available for 99 pence inc. p&p. Eden is available from Lovelula, Green Hands, BlushNKiss and Waterloo Body Station. For mail order and further information, call 02380 739595 or visit freshtherapies.com.

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¹ Fresh Therapies, is on Twitter @freshtherapies
² Eden is not for use on gel polish such as Gelish and Shellac or polish applied to false or acrylic nails
³ The winners of the NatWest Awards will be announced on the 22nd May

For further information and review samples, please call Tracey Robinson at Vert PR on 01288 321843, email tracey@vertpr.co.uk or tweet @vertpr

These awards showcase the very best and most beautiful products in a celebration of design aesthetics and all-round family appeal so we couldn’t be happier for the Pure Beginnings team.

It’s a nail-biting wait to hear the results which will be revealed in the July issue of the magazine.

Designed to give mind and body the fuel it needs to stay on top of life, Organic Burst superfood supplements are a natural and rich source of nutrients. Including Vitamin C-rich Baobab (£6.80/70g), strengthening Maca (£4.90/100g), detoxifying Wheatgrass (£5.50/60g), nourishing Spirulina (£10.90/100g) and anti-aging Acai (£18.90/90 caps), the superfoods are packed full of not only vitamins and minerals but also dietary fibre, antioxidants, essential fatty acids, amino acids and other naturally occurring compounds beneficial for your heath.

Made using 100% natural, organic ingredients with no preservatives or fillers this exciting range of superfoods can easily slot into your everyday diet and lifestyle. Sprinkle onto your breakfast cereal, blend it into your smoothies, mix it with a dip or simply mix with water; Organic Burst superfoods will leave you looking and feeling on top of the world. But Organic Burst is not just great for you; it’s also good for the planet. Ingredients are sourced exclusively from suppliers who engage in sustainable development of local communities, which changes the lives of local workers, helping them increase their income and improve living standards. This, together with the infallible belief that organic standards bring big positive changes to your health and the planet makes Organic Burst a truly premium, ethical brand.

The range is available from Whole Foods, Abel & Cole, independent health stores nationwide and online at www.organicburst.com.

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Note to editors: Organic Burst is produced by the UK-based company Simply Organic Europe Ltd. Organically certified by the Soil Association and 100% natural, its philosophy is to remain effective, ethical and environmentally friendly. The Company believes in long-term well-being and achieves this by refusing to add chemically synthesised substances to its products to provide a ‘quick fix’. It sources its products solely from organic farms and plantations and only from those who support the development and improvement of local communities. For more information see www.organicburst.com.

For further information and review samples, please call Tracey Robinson at Vert PR on 01288 321843, email tracey@vertpr.co.uk or tweet@vertpr

Vert will implement a media relations campaign to help communicate the brand’s ethical credentials, product efficacy and commitment to high quality, 100% pure ingredients. The Organic Burst range is certified organic by the Soil Association and currently includes Acai, Baobab, Maca, Spirulina and Wheatgrass.

A team of expert nutritionists, personal trainers and action sports ambassadors will further promote the brand’s wide-ranging health and wellness benefits for today’s fast-paced lifestyles.

The range is currently available from six Whole Foods stores, Abel & Cole, independent health stores nationwide and online from organic burst.com with more outlets planned over the coming months.

“2012 is set to be an exciting year for the company as it establishes itself as the UK’s leading superfoods brand”, said Vert founder/owner, Tracey Robinson.

Tracey established Vert PR in 2007 to provide a service for ethical and eco-friendly brands operating in the natural organic sector and has twice been voted into the Natural Beauty Yearbook’s ‘Who’s who in natural beauty’.