NAÏF gets set for seriously natural summer fun with new SPF50 Protecting Sunscreen

by | Feb 5, 2016

Summer time for kids means only one thing – fun in the sun without a care in the world – as long as their delicate skin is protected from the sun’s rays. However, the majority of sun protection products contain chemical UV filters, which can irritate, cause dermatitis and potentially damage the skin. NAÏF has babies and kids covered with a new SPF50 Protecting Sunscreen (rrp £15/100ml – available from March 1, 2016) that has been expertly formulated for little ones sensitive skin. The preservative-free, mineral-based and ultra-hydrating formula contains natural UV filters that physically deflect the sun’s rays for optimal broad spectrum protection together with the best ingredients nature has to offer and nothing else.

 “Our skin’s built-in memory remembers each sunbeam from birth, so it’s important to treat it with utmost care and keep it well protected. A dermatologically tested, natural sun care product such as NAÏF’s SPF50 Protecting Sunscreen is what every child in the sun needs”.

Dr. Elian Brenninkmeijer Ph.D

Dermatologist and skincare advisor

Apply to your little ray of sunshine liberally and frequently (at least every 2 hours) from top-to-toe for seriously natural and safe fun in the sun! NAÏF’s range of high quality, distinctively stylish and deliberately non-pastel coloured personal care product for babies and kids also features an ultra-versatile Sun and Cloud Swaddle (rrp £15), which as well making the perfect stroller shade, can also be used as a breastfeeding cover, burp cloth, picnic blanket or emergency beach towel! The extra large swaddle (120 cm²) is printed with fun weather-inspired motifs on a 100% ultra-soft, breathable and machine washable muslin cotton that becomes softer with every wash.


Stockist information:  NAÏF’s SPF50 Protecting Sunscreen and Swaddle are available mail order from The range also comprises Cleansing Wash Gel, Softening Body Lotion, Diaper Cream, Soothing Massage Oil, Nurturing Cream and Milky Bath Oil available from stockists including Boots,  Fenwick, Ocado and Laconicum. Gift sets are also available from the brands website. Ingredients List:

  • SPF 50 – physical/mineral filters; protects the skin against both UVA and UVB radiation
  • Shea butter: soothing and nourishing
  • Glycerin: moisturising
  • Allergy-free perfume

Notes to editors: 

  • For media enquiries, hi-res imagery and products for giveaways, sampling and promotions, please contact: Tracey Robinson Vert PR 01288 321843  @vertpr
  • NAÏF has partnered with KWF (the official Dutch Cancer Society founded in 1949 by Queen Wilhelmina whose grand-daughter, Princess Beatrix is current patron) to promote a healthy approach to sun exposure by raising parental awareness about the importance of protecting babies and kids from the start of their lives. The brand has committed to donate a percentage from every sunscreen sold to the KWF to support the overall goal of beating skin cancer.
  • NAÏF is the creation of lifelong friends, Jochem Hes and Sjoerd Trompetter who on discovering they were to become dads for the first-time, quit their high-powered jobs to develop a skincare line for babies and children made with only the best ingredients. In just two short years NAÏF has grown into a global brand sold in The Netherlands, the UK, Ireland, Switzerland, Singapore, Indonesia, Hong Kong, Korea, China, Holland, Belgium, Austria, Spain, Germany and the United States.
  • Find NAÏF on FacebookInstagram and Twitter
  • NAÏF is distributed in the UK by Spark Brands  +44 (0)7768 132380