New fragrance house launches debut scent, Embrace

May 16, 2011

New fragrance house, PG Organics, makes its debut onto the scent scene with the launch of Embrace – an alluring Eau de Parfum created with entirely natural and organic ingredients that leads the senses on an exotic olfactory journey.

Embrace is a chypré with a distinct oriental influence. Notes of amber and musk envelope and protect the delicate floral notes of neroli, iris, mimosa, rose and ylang ylang.

The subtly spiced scent also blends vanilla and tonka bean with the spicy nuances of black pepper and ginger uniting them in a warming and opulent yet mellow fragrance that work in perfect harmony with the wearer’s unique body chemistry.

“Nature is the best perfumer of all”, says founder Patricia Gallagher who travelled to Grasse to train in Natural Perfumery in pursuit of her aromatic quest to create premium perfumes that meet the highest ethical standards. “I love the way Embrace takes on a different fragrant dimension on every person so in fact, the final ingredient is you.

“The use of truly natural and organic ingredients coupled with early traditional French perfumery methods where the scent is made in small batches is what differentiates our fragrance from inexpensive mass produced synthetic alternatives,” adds Patricia. “We have gone to great lengths to ensure the ingredients we use are not endangered, are fully traceable, and have not been tested on animals.”

Embrace is organically certified by Ecocert. The bottles are refillable
(saving money and reducing landfill) and the outer cartons are printed using foils on FSC approved board from a British paper mill.

Embrace costs £58 for 30ml from www.pgorganics.co.uk and The Natural Store – available now.

ENDS

High Res Image Library:
Embrace box
Embrace bottle
Embrace box and bottle