Vert PR implemented a 3-month media relations campaign to raise awareness of The Green Grocery’s new Solid Scent range, honing in on the ‘Love Letter’ scent since its launch coincided with the run-up to Valentine’s Day. Vert secured 35 pieces of coverage within the timeframe including the Daily Mail and New! magazine, and also helped open the door to a number of new retail accounts during the first quarter of 2011
