Vert will implement a media relations campaign to help communicate the brand’s ethical credentials, product efficacy and commitment to high quality, 100% pure ingredients. The Organic Burst range is certified organic by the Soil Association and currently includes Acai, Baobab, Maca, Spirulina and Wheatgrass.
A team of expert nutritionists, personal trainers and action sports ambassadors will further promote the brand’s wide-ranging health and wellness benefits for today’s fast-paced lifestyles.
The range is currently available from six Whole Foods stores, Abel & Cole, independent health stores nationwide and online from organic burst.com with more outlets planned over the coming months.
“2012 is set to be an exciting year for the company as it establishes itself as the UK’s leading superfoods brand”, said Vert founder/owner, Tracey Robinson.
Tracey established Vert PR in 2007 to provide a service for ethical and eco-friendly brands operating in the natural organic sector and has twice been voted into the Natural Beauty Yearbook’s ‘Who’s who in natural beauty’.